The first to enter mainland China as a world-renowned brand of fast fashion, in 2002, MANGO way to join operations in Beijing, one of the top shopping mall out of the first World Trade outlets - This>> is MANGO previously has been widely copied in the global model of success.
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mango in China
2008 8 , MANGO opened in Beijing Sanlitun Shopping Center in China's first wholly owned stores, which then were the end of 2008 and March 2009 in Pudong, Shanghai Chia Tai Square and Nanjing East Road 353 Music Square opened two direct sales stores. One 353 Square flagship store in Shanghai, but also in China MANGO 50 stores, an area of 710 square meters, the opening day of MANGO also held a grand public relations activities, Pace and other stars invited to create publicity for the scene.
mango MANGO Although the Mainland of China has been 7 years, the fast fashion brand from Spain, but MANGO has never been more attention to this market.
MNG (Mango) is a Spanish international fashion design company, has been positioned as with the latest trends, design their own personalized and acceptable price, to decoration of modern urban women. MNG (Mango) quickly pass the image of the Spanish language of fashion, so that love fashion, love the popular female fashion, there is a new, unique beautiful choice.
fact, MANGO is to insist on a global flagship store, store, or shop the shop should be consistent with the concept of brand image, adhere to give consumers the best shopping space, but also allow consumers to feel the real sense of the popular precursor.
of all ages in the face considering the diversity of life and the environment under, MANGO clothing in addition to focusing on modern, will feel even more to suit the public, with easy prerequisite for the design, development of each season are four thematic series: Dressy work series, Casual leisure series, Sporty sports series, Evening Dinner Series as a complete selection, so all ages can focus on the female fashion sense because due to self-matching, the performance of the freedom of fashion style .
fresh European-style, rapid product turnover and the partial high-end positioning, the MANGO was quickly occupied the mainland market was relatively empty, at an annual rate of at least six stores in a second-tier cities expansion. After 2004 to 2005, almost is the best time in the Mainland market.
Mango said recently, in 2011 China and Russia will vigorously develop the market, and tap the huge market, these two growth potential.
lose ground
Wujiaochang Wanda Plaza in Shanghai, opened by a special forces group operating stores in less than a year, MANGO has been in Beijing and Shanghai have started four new stores, and the area are more than 400 square meters, the shop where the cities are in a mature business circles, have chosen a more bright shiny decor, display area is more open, more abundant product categories, with the display window was significantly enhanced.
Network】 【HC clothing
China will be most concerned about the market, December 5 brands and 3 in China, the new stores opened, and again in 2011 in the first half to open 26 new stores . In the Chinese market with 121 stores.
26 new stores, you will be in Ningbo, Taiyuan, Dongying, Xiamen, Zhejiang, Shenzhen, Nanjing, Nanning, Chongqing and Shanghai to open 10 new stores, and then in Beijing, Xuzhou, Jinhua , Nanjing, Fuzhou, Yantai, Zhejiang, Guangdong, Foshan, Tianjin, Kunming and Ningbo to open 16 new stores.
will increase at least three. Obviously, this Spanish company decided to become a change. It seems a little slack in the past the Chinese market.
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