in the business \a bargain, material wealth

 Yuhuan Na, Xufeng Li, Zhong Yongfeng (from left to right) three business students, in the business a bargain, material wealth. He Jianwen photo

business, is a seductive word, seems to have also an attractive topic. However, the situation is always changing, always enticing, few things have been very few. Take the students in their prime in recent years, the business is not their first choice, they are not even an option on the vision for the future. There are data that the proportion of college students start only 1.2%. Surprisingly, Guangdong Province is China's first economic province, but the proportion of the province entrepreneurship among university students than the national average is even lower, less than 1%.

However, in the severe employment situation, after all, have students set their sights on business. In this small but thorny flowers and more on the road, their dreams and reality, there is much divide it?

First chance to bargain

how much to eat, eat early morning and evening, eat eat late. The restaurant area of about 180 square meters, is the investment in 3 students created.

difficult to meet the school cafeteria all tastes needs of students, many students can not be the time specified by the school cafeteria dining, City College business management class Yuhuan Na, Zhong Yongfeng and Xufeng Li trio spotted the opportunity, In December last year, opened this partnership to sell outside the main restaurant. Now, here the daily production of hundreds of boxes sent to the City College student hostel, doing also slightly profitable.

Although only a small restaurant, these students still feel the boss of pressure. Yuhuan Na said: However, the experience is always built up in practice. Previously they always Jiaoren home delivery grocery shopping, and later found themselves able to buy cheaper four. Now, they learned to bargain, material wealth.

as a classmate, and Francis LEE Yong Mo governance also gets involved. Two of them joint ventures with other 3 students 12 million, for the establishment of a franchise company stationery. Now under renovation, the application, before the opening fight in April. The future development of the company, Francis LEE said: br>
However, such a business story in the country more than 600 million of which only very few graduates. Students starting their own business in developed countries usually accounts for about 20% of graduates, while the 2009 It is noteworthy that, as the forefront of reform and opening up land in Guangdong, students starting their own business than the national average is even lower, less than 1%. Specific to Dongguan, the proportion of the local household registration entrepreneurship among university students, college students off than non-permanent low. City College Admissions Office Director Jiang Xiaowei employment of these two phenomenon is known as the

soil or whether it is business entrepreneurial atmosphere, Dongguan, Guangdong, has unique conditions, why would such an parents do not encourage children to start; some university students there are lazy thinking and pioneering spirit and not as parents. Meanwhile, Lo I also take business management classes before the membership as an example. The course was set up last semester, the first 17 students, only eight students in residence and other student-Zeyi Chaoshan. I was a little surprised at Law, for City College students Bacheng more than 9,000 local students, but only a mere eight local students to the business management classes.

However, employment in Dongguan Institute of Technology Admissions Office Ren Weidong, deputy early view, despite Dongguan graduate students in business school or pitifully low percentage, but two or three years after graduating from the ratio of their own businesses still choose relatively high. Some graduates in the business community fought a few years later, a much higher success rate. In addition, Luo Yu was also felt that if the students the family business, and better use, can be considered a successful venture.

rough road of entrepreneurship

many people's eyes in the back, far from the imagination as flowers start blooming, but over the thorns. Jiangchao Wu graduated from City College last year, and now his title is The company started from October 2007 to plan, set up in June 2008, initially renting a suite in the cut in the Village, has now been moved to the West entrance of City College to a four-storey rented all rented, the light rent will 3,000. Jiang Chaowu When it comes to He said that as a new and small company, a lack of funds, lack of customer two or three short public relations resources to run business out of hit a snag of the day.

entrepreneur as college students, and Jiangchao Wu Yang Zhicheng with similar distress. The young graduate manager in 2007, Dongguan Institute of Technology at his alma mater has a lot of fans. Not long ago, in a press interview, he seldom mention your achievements, but hard to talk about entrepreneurship: Shidishimei, his proposal was

the same time, journalists in Dongguan, in random interviews with several colleges and universities have learned that many college students have Adjunct experience, but it comes to business, to heart is afraid of difficulties, in the

this, Jiangchao Wu and Yang Zhicheng believe that the more rough road of entrepreneurship, entrepreneurship is not for everyone. Yang Zhicheng, said: Head of Department Professor Luo Yucai:

: Many people believe that the low proportion of college students start with a lack of entrepreneurship education are not unrelated. In this regard, how do you see?

Lo I did (the important position. Compared to Western countries, China's business education not only started late, but also seriously lacking. Most of the domestic institutions in the student curriculum, students exam-oriented education emphasis on training, etc., to give up and neglect the skills of the students especially in entrepreneurship education. You think about it, our students go to college entrance staring, staring at the books after entering college, how you want them to go into business after graduation, even if the business have little chance of success?

In addition, entrepreneurship the low proportion of other reasons. For example, the current capital market in China is relatively backward, at the initial stage of venture capital, financing difficulties, many business plan is

note: The recent discussion on entrepreneurship education more up, is not this issue has caused enough attention?

Law: The recent unprecedented pressure on students to increase the employment, so on the business entrepreneurship education and university students also will be the focus of attention. However, some point of view I think it is too quick success. For example, to encourage university students to graduate entrepreneurship, promoting employment through entrepreneurship. On the one hand, I do not think that university graduates to start a good thing, if not prepared to rush into battle, the possibility of failure will be great; the other hand, the college students do not start high expectations, the pressure on heavy burden.

entrepreneurship education can not be done overnight

Reporter: City College opened a business management class, for what was considered?

Law: In fact, some universities in the country spontaneous entrepreneurship education has been explored, such as Impact and College of Zhejiang University was established as early as 1999, In our last class this semester, the first 17 students enrolled, we explore this for your own business education.

retired from Foshan Science and Technology,Bailey UGG boots, I University in 2007 up to the cities, scientific research and a lot less pressure, so have extra time to catch the energy and entrepreneurial class, but that for me, also the equivalent of a entrepreneurship.

note: For this class you have any expectations? them how many people will be the boss?

Lo: entrepreneurship education is a systematic project, not overnight. We hope to work closely with practice through theoretical means, for example,UGG boots, we are mostly case discussion teaching,UGG shoes, weekly organizing students to watch the movie business topics, and to write their feelings and experiences, successful people are also invited to come to school lectures, through a variety of efforts to train students in business awareness, entrepreneurial thinking and entrepreneurial skills, and other overall quality, and ultimately enable them to have some entrepreneurial skills.

As to the first number of students who will become the boss, now I can not answer you. However, I expect there will be four or five persons at least the next 10 years, the big boss from here out of ten is not impossible - it would be entrepreneurs in Dongguan significantly affect the structure.

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college students venture preferential

the Ministry of Finance issued in January 2006 the and college graduates to implement preferential charging notice, within two years, since its registration in the business sector within 3 years from the date of exemption from the registration categories, fees and license and management class.

include: individual business registration fees, individual businesses and management fees, markets management fees, appraisal fees economic contracts, the economic model text of the contract fee; tax registration certificate fee; administrative enforcement of Health monitoring costs, quality health inspection fees, preventive medical examinations, health permit fee; private non-enterprise units in the registration fee (including certificate fee); labor contract appraisal fees, professional qualification certificate fee.

According to Dongguan City in September 2006 promulgated the eight million, the loan period normally not exceeding two years. Continued to run the project in the business, operating in good circumstances, the loan maturity, the borrower may apply for extension of municipal labor department. The municipal labor, finance department and approval, interest-free loans can be extended for one year.

■ applicants meet the above criteria should submit the following information

1. venture capital to small loan application form;

2. Applicant ID and residence; < br>
3. approved by the administrative department for industry and commerce business license;

4. loans to banks and other relevant information required. Loan applicants

qualification procedures:

1. the applicant to the residence where the village (neighborhood) committees to submit the application form of labor service stations.

2. Labour Bureau on the eligibility of applicants for further review.

3. Bank loan program: loans banks sent to the Municipal Finance Bureau to check the application data and contact the applicant for the procedures and security procedures related to loans.

(1) to provide security by the guarantor, the guarantor must submit valid proof of identity, proof of income as well as contact details, the Municipal Finance Authority sampling review.

(2) real estate as collateral, the parties in the municipal real estate management mortgage registration, loans by city banks issued by the administration of real estate

■

business case as someone who has, Yang Zhicheng, and Wu Yining entrepreneurship for college students A school to start a business, a school did not take long to start a company. Their experiences and stories may give the students some of the current business plan inspiration.

Case 1 are not used to nine to five life

4:30-7:00 am, think of an idea, Yi Gulu get up, then put it down;
< br> 9:30-10:30, meetings, brainstorms with colleagues to share the early morning;

10:30-11:30, met with two clients continuously;

12 30 AM, back to the company, visiting friends and eating lunch side chat;

15:00-20:30, go see the client, and then went with a friend, Changping Town, to meet;
< br> 21:00-22:30, and an important customer for tea.

This is the spread of Dongguan Lee & Yang Zhicheng, general manager of the day itinerary. Huakai square sitting in the office, who in 2007 graduated from the school of young executives began talking about the business. He said the business three years, both hot and sour taste of bitter sweet, but more sweet than bitter, because the

to send over 32 Towns in leaflets

are teachers.

2005 year, also in Dongguan Institute of Technology junior at the Yang Zhicheng began preparing for the establishment of the new company. He said he started from the first year part-time off campus, including the delivery of leaflets, He also interned well-known companies such as Pepsi, has accumulated a certain amount of social experience and network resources. Today, Pepsi, or one of his important clients. August 2006, East Lee & Communications Limited was established, alumni of the same partners. Why talk about the opening of a cultural communication company, Yang Zhicheng, said more than his ideas, good planning and promotion, and advertising industry, relatively low threshold, so

entrepreneurial path will not be smooth

in the brutal competition in the market, luck will not start because you are special caring for students. Yang Zhicheng said that every entrepreneur who encounter difficulties in their early days have encountered - lack of money, missing items, lack of clients. In addition, because of personal failures and other reasons, he lost several hundred thousand dollars, against almost devastating. However, Yang Zhicheng, said: However, things have turned around in 2008. Last year, after the Spring Festival, he decided to move the company from Liaobu the While one month's rent doubled several times, but the company's image is a big improvement. Since then, he got the CCTV Mobile Media the exclusive rights in Dongguan. Today, Dongguan City, the majority of mobile TV services inside the bus by its sales agents.

Although the company has gradually moved toward the formal, the number of employees from the initial 2 to 10 people (including his Shidishimei 6), business has developed to the event planning, graphic design, branding, media purchase and so on, but Yang Zhicheng still feel the pressure is not small.

However, he believes that leading a group of young men of similar age, to work hard with a goal is a happy thing.

Case 2 have the idea that young people may wish to try again

This first song of the The 2007 graduate of the young computer professional Dongguan University of Technology, graduating with two alumni with the same session, so a set up just 7 months of Internet companies to reach hundreds of thousands of audience, began to balance income and expenditure.

village started the entrepreneurial path

senior year back in time when the Wu Yining have a business idea. However, taking into account their own experience, experience, Wu Yining decided to go to social exercise, learning experience. He went to Shenzhen. After graduating in 2007, Wu Yining recruited to ordering the company to do an Internet salesman, was promoted quickly because of significant performance manager. He then recruited to a large network of companies.

both professional experience, so Wu Yining got a lot of valuable experience in entrepreneurship, April 2008, Wu Yining in preparation for the student's business plan to find a partner, and soon hit it off with two university students. A few of them a village in South City, and began the initial

long-term goal: listing

The lack of experience, the development took the wrong direction, until you find the time, time is very tight. Wu Yining and partners had to adjust tactics, market research, timely changes. However, individuals or companies a full boil for 5 1 month, in addition to sleeping outside in time to modify the program hard. Wu Yining talking about that experience, except to marvel at.

2008 年 8 8, Wu Yining student's dream - easy to get Network Technology Co., Ltd. established. This is an insignificant Internet companies, met expectations in the Block: A lack of funds, lack of experience, customer base is almost blank. These young people Ganpin dare to fight from scratch, dig persevered. Contact the customer, business development, then the project for the After 7 months of unremitting efforts, Experience with the novel idea of interactive advertising,UGGs, Wu Yining build a network platform for the entertainment awards received good CTR.

present, his company has a dozen regular clients, audience reach hundreds of thousands, company performance also increase the rate of 40% per month, the company has basically reached a balance.

Wu Yining not satisfied with this, he wanted to go further, listing his long-term goal. He said: Intern Liang Jianbo Wang Xiongwei